Discover the Culture of Total Beauty
The combination of life and beauty, bios and aesthetics.
Eco-Friendly
Guilt-free luxury
Cruelty-free
Sustainable & Fair Trade
Family-owned for over 70 years
Dermatologically-tested
Scientifically proven
Independently tested by medical universities
Free from artificial fragrances, colors & genetically modified ingredients
Luxury for Hair & Skin
Total beauty
Luxury products for hair, skin & body
Personalized beauty rituals
Salon-exclusive treatments
Color with Care
The world’s first complete Color Care Ritual
Improve the condition of your hair and scalp with each color
Designed by bio-chemists & tested by dermatologists
Powered by aloe vera, camomile, coconut oil and Japanese berries
Long-lasting, vibrant colors with unbeatable coverage
Beauty Rituals
Holistic routines
designed to work in
harmony
with your unique
beauty journey.
Botanique Pure Nature
from La Biosthétique Paris
“Our goal was to use the power of plants to create our own range.
We were inspired by millennia of phytotherapy (herbal medicine).
We applied this basic idea to cosmetics in the form of Botanique Pure Nature.”
-Dr Christian Ader, Head of Research, Development and Production
100% certified natural cosmetics
100% vegan - free from animal products
100% halal - production in accordance with halal criteria
100% - Global Social Responsibility - for global sustainability